Search Results - subject:"Customer segmentation"

Capturing heterogeneous decision making processes : the case with the E-book reader market

Shim, Dongnyok - In: International journal of market research 63 (2021) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10012492764

Robo advisory customer groups : who requires advice?

Blaschke, Justus; Kriebel, Johannes - In: Die Unternehmung : Swiss journal of business research … 75 (2021) 3, pp. 397-410

Persistent link: https://www.econbiz.de/10012650060

Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation

Madzík, Peter; Čarnogurský, Karol; Hrnčiar, Miroslav; … - In: International journal of services and operations … 40 (2021) 3, pp. 346-371

Persistent link: https://www.econbiz.de/10012800778

Challenges of data management and analytics in omni-channel CRM

Trautmann, Heike; Vossen, Gottfried; Homann, Leschek; … - 2017

maximize the business clients' value in customer retention and customer centric analytics. Especially, online customer … segmentation integrating channel usage and preferences is presented as a very promising means for constructing a self …

Persistent link: https://www.econbiz.de/10011637893

Social influence and customer referral value

Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15

Persistent link: https://www.econbiz.de/10011565130

Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation

Joshi, Himanshu; Chawla, Deepak - In: International journal of bank marketing 41 (2023) 1, pp. 210-236

Persistent link: https://www.econbiz.de/10013532428

Optimal targeting of latent tourism demand segments

Cazorla-Artiles, José M.; Eugenio-Martin, Juan L. - In: Tourism management : research, policies, practice 95 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10013534445

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492752

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

The young tourist's co-creation nexus : market mavens and existential authenticity as driving forces of intentions to revisit and recommend

Javed, Maria; Awan, Tahir Mumtaz - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 716-734

Persistent link: https://www.econbiz.de/10014362762

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