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Search: subject:"Customer segmentation"
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Target group
3,037
Zielgruppe
3,037
Konsumentenverhalten
1,248
Consumer behaviour
1,247
Marktsegmentierung
513
Market segmentation
504
Deutschland
476
Germany
464
Marketingmanagement
460
Marketing management
459
Werbewirkung
442
Advertising effects
441
Werbung
423
Advertising
419
Beziehungsmarketing
332
Relationship marketing
331
Children
311
Kinder
311
Online-Marketing
306
Internet marketing
301
Marketing
274
Elderly people
256
Ältere Menschen
256
USA
244
United States
243
Theorie
207
Theory
207
Jugendliche
206
Youth
206
Brand management
176
Markenführung
175
Social Web
150
Social web
150
Online retailing
126
Online-Handel
126
Holiday behaviour
121
Urlaubsverhalten
121
Markenimage
104
Brand image
103
Markenartikel
97
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Thesis
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Sammelwerk
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Ratgeber
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research-article
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Hanna, Rema
15
Olken, Benjamin A.
15
Herstatt, Cornelius
12
Wiedmann, Klaus-Peter
12
Hudders, Liselot
10
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
8
Kohlbacher, Florian
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Bakir, Aysen
7
Pompe, Hans-Georg
7
Puntoni, Stefano
7
Shankar, Avi
7
Walter, Benjamin von
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Chawla, Deepak
6
Dupas, Pascaline
6
Ebbes, Peter
6
Kremmel, Dietmar
6
Luo, Xueming
6
Robinson, Jonathan
6
Rundle-Thiele, Sharyn
6
Singh, Ramendra
6
Skiera, Bernd
6
Soni, Pavleen
6
Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
Buijzen, Moniek
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Springer Fachmedien Wiesbaden
28
National Bureau of Economic Research
8
Asian Development Bank
6
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Universitätsverlag Ilmenau
2
Verlag Dr. Kovač
2
mitp Verlags GmbH & Co. KG
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
Bundesweite Gründerinnenagentur
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Deutscher Fachverlag
1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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Young consumers : insight and ideas for responsible marketers
70
Journal of retailing and consumer services
36
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
34
SpringerLink / Bücher
34
Journal of business research : JBR
28
International journal of retail & distribution management
25
Psychology & marketing
24
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
International journal of consumer studies
19
The journal of consumer marketing
19
Health marketing quarterly
18
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Research
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Marketing science
15
International journal of advertising : the review of marketing communications
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Journal of marketing communications
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
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Source
All
ECONIS (ZBW)
3,052
RePEc
18
Other ZBW resources
12
EconStor
11
BASE
1
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231
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240
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231
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
232
Consumer privacy choices and (un)targeted advertising along the purchase journey
Choi, W. Jason
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 889-907
Persistent link: https://www.econbiz.de/10014384290
Saved in:
233
Wine consumer typologies based on level of involvement : a case of Turkey
Koksal, Haluk
;
Seyedimany, Arian
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 597-613
Persistent link: https://www.econbiz.de/10014432821
Saved in:
234
Werbung für Verhaltensweisen : Möglichkeiten und Grenzen der Customer Education in der Medizin im digitalen Zeitalter
Fürstenau, Bärbel
;
Harst, Lorenz
;
Hommel, Mandy
; …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 155-176)
.
2023
Persistent link: https://www.econbiz.de/10014435262
Saved in:
235
Targeting advertising spending and price on the hotelling line
Moorthy, Sridhar
;
Shahrokhi Tehrani, Shervin
- In:
Marketing science
42
(
2023
)
6
,
pp. 1057-1079
Persistent link: https://www.econbiz.de/10014436747
Saved in:
236
Market segmentation of online shoppers : a Bayesian approach
Mishra, Manit
;
Mohapatra, Snigdha
- In:
International journal of business innovation and …
32
(
2023
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10014438455
Saved in:
237
Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang
;
Lee, Chia-Chi
;
Chou, Cindy Yunhsin
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
Saved in:
238
"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill
;
Sidhu, Cindy
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
Saved in:
239
Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen
;
Hall, Justin R.
;
Gresham, George
- In:
Journal of African business
24
(
2023
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10014372893
Saved in:
240
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
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