Higher Education Institutions (HEIs) and especially continuing higher education has an influence on the development of a region. By focusing on demands of the regional economy as well as its population, these data contribute to the demand-oriented development of study programmes. Therefore,...

The mere fact that consumers are targeted by advertisements can affect their inference about the expected utility of a product. We build a micro-model where multiple firms compete through targeted advertising. Consumers make inferences from targeted advertising about their potential match values...

This paper empirically investigates using the e-mail channel to target customers with a delayed incentive promotion — specifically, gift card promotion — and derives data-driven e-mail targeting policies. Gift card promotions are popular across retailers because they incentivize customers to...

Children constitute an important demographic for marketers. Driven by their insatiable hunger for profits, marketers are recklessly and relentlessly targeting the children with their actions and promotions. However, there are growing concerns and widespread criticisms associated with marketing...

The main aim of the paper is to analyse whether a demand for reusable products in Slovenia exists and to identify customers' characteristics in terms of their gender, age, income, education and employment status. We used survey data to investigate what share of customers in Slovenia are buying...

The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than...

Pure Storage and Nimble Storage are two highly successful enterprise data storage companies to emerge in the last decade. But the similarity between the two stops there. The two companies took completely different routes to market as they started off in the marketplace. While Pure targeted the...