The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business lately. According to CK Prahalad (2005), almost two-third of the world population which earns less than US$ 2 per day comprises of the bottom of the pyramid Population. Many of the economies have underdeveloped...

Problem Definition: Retailers have become increasingly interested in personalizing their products and services such as promotions. For this, we need new personalized demand models. Unfortunately, social data is not available to many retailers for cost and/or privacy issues. Thus, we focus on the...

Investing in M&A targets before they receive offers yields high returns on the announcement day. Ours is the first paper to document targeting ability, which is the ability of fund managers to persistently generate such returns in excess of the returns their benchmarks earn from holding targets....

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

The purpose of this study was to examine the movie, Marvel's Black Panther and the predictive analytics of ethnic consumer behavior of moviegoers We examined box office receipts and trends on movies and box office successful films. The problem identified as a basis for this study is to examining...

The technological communications revolution has led to disruptions in many retail markets. Many famous brands have closed their brick and mortar stores and only focus on online stores. However, this shift hasn‟t extended in some segments, cultures and countries. For example, senior customer...

Strategies based on growth and inequality reduction require a long-run horizon, and this paper therefore argues that those strategies need to be complemented by poverty alleviation programs. With regards to such programs, informality in Latin America and the Caribbean is a primary obstacle to...

We consider a market with two symmetric firms and two asymmetric consumer groups. Firms send advertising messages which inform consumers about the existence and the price of their product (Butters, 1977). Targeting a specific consumer is imperfect as with some probability the consumer is not...