Developing country governments are increasingly implementing cash assistance programs to combat poverty and inequality. This paper examines the potential tradeoffs between targeting these transfers towards low income households versus providing universal cash transfers, also known as a Universal...

Developing country governments are increasingly implementing cash assistance programs to combat poverty and inequality. This paper examines the potential tradeoffs between targeting these transfers towards low income households versus providing universal cash transfers, also known as a Universal...

Attitudes toward advertising as a research topic remains an important topic in developing countries, and even in the West, the issue is currently being revisited to update for new media channels, such as various online contexts. This paper examines attitudes toward advertising among college...

The last decade witnessed an explosion of social media networks such as Facebook, twitter, you tube, google etc. This added a new social dimension to the web. This research paper is an attempt to analysis the Youth buyer behavior for apparels in Jaipur city. Youth is conceivably the most...

Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Therefore, many companies may...

Marketing messages are most effective if they reach the right customers. Deciding which customers to contact is thus an important task in campaign planning. The paper focuses on empirical targeting models. We argue that common practices to develop such models do not account sufficiently for...

This paper explores factors that determine the usefulness of public charging infrastructure for electric vehicles from the point of view of its potential users. Our analysis is based on evaluations of different (hypothetical) public charging infrastructure networks by 1003 drivers of passenger...

This paper explores factors that determine the usefulness of public charging infrastructure for electric vehicles from the point of view of its potential users. Our analysis is based on evaluations of different (hypothetical) public charging infrastructure networks by 1003 drivers of passenger...