An important challenge for many firms is to identify the life transitions of its customers, such as job searching, being pregnant, or purchasing a home. Inferring such transitions, which are generally unobserved to the firm, can offer the firm opportunities to be more relevant to its customers....

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are "Pre-primary school going kids" from nine different schools belonging to...

Indian retail market is booming in India. Various factors are responsible for retail boom in the country. With the rising cost of operation and cross shopping behavior of customers in all the consumer product segments, identifying the correct retail mix has gained importance. The paper examines...

We analyze how alternative consumer data handling regimes affect the welfare of consumers, advertising firms, and an intermediary Ad exchange in the context of targeted advertising. We find that the collection and use of consumer data for targeting purposes affect consumer welfare through three...

Academic literature, practitioners, courts, and regulators routinely assert that both private and subsidiary targets sell at discounts relative to public targets. However, the empirical evidence to support this conclusion is thin. Our work alters the methodology from prior research to avoid...

Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models that identify customers at...