Objective: This study examines the relationship between Malay children verbal reception and contextual features in fast food advertisements. Methodology/Technique: There are four items have been used to measure verbal reception and 26 items to measure contextual features. Structured...

Neutralizing portfolios from overall market risk is an important part of investment management particularly for hedge funds. In this paper we show an economically significant improvement in the accuracy of targeting market neutrality for equity portfolios. Key features of the approach are the...

Targeted advertising can benefit consumers through lower prices for access to websites, Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that...

Although objects around us vary in a number of continuous dimensions (color, size, orientation, etc.), we tend to perceive the objects using more discrete, categorical descriptions. For example, in the variety of colors and shapes on a bush, we can see a set of berries and a set of leaves....

Developing countries spend vast sums on subsidies. Beneficiaries are typically selected via either a proxy-means test (PMT) or through a decentralized identification process led by local leaders. A decentralized allocation may offer informational or accountability advantages, but may be prone to...

Transportation system is a prodigy by human kind which satisfies the most essential feature called mobility. India is one of the most encouraging and deliberately growing economies followed by china as it has enormous consumer base populations having an ample amount of spending space. It creates...

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...