Search Results - subject:"Customer segmentation"

Zielgruppenspezifische Wohnprojektentwicklung : ein ganzheitlicher Ansatz von der Zielgruppenbildung bis zur planerischen Umsetzung

Schmitz, Axel Martin - 2020

Persistent link: https://www.econbiz.de/10012307727

The role of purpose in consumer choice : a comparison between baby boomers and millennials in Germany with a focus on sustainability and consciousness

Rennollet, Isabelle; Schmidkonz, Christian; Kraft, Patricia - In: World review of entrepreneurship, management and … 16 (2020) 3, pp. 241-261

Persistent link: https://www.econbiz.de/10012258046

Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement

Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg - In: International journal of advertising : the review of … 39 (2020) 5, pp. 611-630

Persistent link: https://www.econbiz.de/10012260241

Fake ads : the influence of counterfeit native ads on brands and consumers

Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592

Persistent link: https://www.econbiz.de/10012179143

Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106

Persistent link: https://www.econbiz.de/10012288926

The effect of anomalous emotional scenes in children’s movies on future revenues

Abdeltawab, Ahmad Mostafa; Obaidalahe, Zakia - In: Eurasian business review 10 (2020) 3, pp. 475-492

Persistent link: https://www.econbiz.de/10012290975

Marken auf dem Smartphone : wie Marken-Apps junge Zielgruppen begeistern können

Hegny, Sina - In: Marke und digitale Medien : der Wandel des …, (pp. 411-432). 2020

Persistent link: https://www.econbiz.de/10012293168

"Count the ways that it impacts your life" : new parenthood and sport fandom

Mansfield, Aaron C. - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 462-474

Persistent link: https://www.econbiz.de/10012293664

Deep learning, artificial intelligence, target group identification, indoor analytics : Management-Ansätze für die Live-Kommunikation

Luppold, Stefan (ed.) - 2020

Persistent link: https://www.econbiz.de/10012206643

Characterizing and Profiling Responsible Consumer Segments

Gupta, Karnika - 2020

This chapter undertakes on profiling segments of consumers and fulfils objective six. The variables used for profiling are displayed in 8.1. Sections 8.2 and 8.3 obtain consumer membership in the segments based on the profiling variables. Lastly, Sect. 8.4 integrates various features of...

Persistent link: https://www.econbiz.de/10012825065

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