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  • Search: subject:"Customer segmentation"
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Year of publication
Subject
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Target group 3,037 Zielgruppe 3,037 Konsumentenverhalten 1,248 Consumer behaviour 1,247 Marktsegmentierung 513 Market segmentation 504 Deutschland 476 Germany 464 Marketingmanagement 460 Marketing management 459 Werbewirkung 442 Advertising effects 441 Werbung 423 Advertising 419 Beziehungsmarketing 332 Relationship marketing 331 Children 311 Kinder 311 Online-Marketing 306 Internet marketing 301 Marketing 274 Elderly people 256 Ältere Menschen 256 USA 244 United States 243 Theorie 207 Theory 207 Jugendliche 206 Youth 206 Brand management 176 Markenführung 175 Social Web 150 Social web 150 Online retailing 126 Online-Handel 126 Holiday behaviour 121 Urlaubsverhalten 121 Markenimage 104 Brand image 103 Markenartikel 97
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Online availability
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Undetermined 824 Free 388 CC license 27
Type of publication
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Article 2,199 Book / Working Paper 894 Journal 1
Type of publication (narrower categories)
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Article in journal 1,529 Aufsatz in Zeitschrift 1,529 Aufsatz im Buch 622 Book section 622 Graue Literatur 198 Non-commercial literature 198 Hochschulschrift 143 Working Paper 130 Arbeitspapier 127 Thesis 99 Case study 68 Fallstudie 68 Collection of articles of several authors 55 Sammelwerk 55 Aufsatzsammlung 49 Ratgeber 30 Guidebook 24 Conference paper 18 Konferenzbeitrag 18 Lehrbuch 16 Bibliografie enthalten 13 Bibliography included 13 Konferenzschrift 11 Textbook 10 Conference proceedings 8 Reprint 8 research-article 8 Article 7 Forschungsbericht 7 Handbook 7 Handbuch 7 Amtsdruckschrift 6 Government document 6 Collection of articles written by one author 5 Sammlung 5 Glossar enthalten 3 Glossary included 3 Umfrage 3 case-report 3 Advisory report 2
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Language
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English 2,190 German 872 Undetermined 18 French 10 Spanish 3 Italian 1 Dutch 1 Portuguese 1 Russian 1 Slovak 1 Swedish 1
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Author
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Hanna, Rema 15 Olken, Benjamin A. 15 Herstatt, Cornelius 12 Wiedmann, Klaus-Peter 12 Hudders, Liselot 10 Banerjee, Abhijit V. 9 Pelsmacker, Patrick de 9 Karlan, Dean 8 Kohlbacher, Florian 8 Thuysbaert, Bram 8 Tröndle, Martin 8 Bakir, Aysen 7 Pompe, Hans-Georg 7 Puntoni, Stefano 7 Shankar, Avi 7 Walter, Benjamin von 7 Bauer, Hans H. 6 Bruhn, Manfred 6 Chawla, Deepak 6 Dupas, Pascaline 6 Ebbes, Peter 6 Kremmel, Dietmar 6 Luo, Xueming 6 Robinson, Jonathan 6 Rundle-Thiele, Sharyn 6 Singh, Ramendra 6 Skiera, Bernd 6 Soni, Pavleen 6 Zhang, Jianqiang 6 Alatas, Vivi 5 Allgayer, Florian 5 Buijzen, Moniek 5 Cauberghe, Veroline 5 Chikweche, Tendai 5 Cova, Bernard 5 De Jans, Steffi 5 Drees, Norbert 5 Galeotti, Andrea 5 Gupta, Shruti 5 Halfmann, Marion 5
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Institution
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Springer Fachmedien Wiesbaden 28 National Bureau of Economic Research 8 Asian Development Bank 6 De Gruyter Oldenbourg 3 Fachhochschule Reutlingen / European School of Business 3 Gesellschaft für Konsum-, Markt- und Absatzforschung 3 Springer Gabler <Firma> 3 Deutschland / Umweltbundesamt 2 Edward Elgar Publishing 2 Eric Cuvillier <Firma> 2 Fördergesellschaft Marketing an der Universität Augsburg 2 GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen 2 Haufe-Lexware GmbH & Co. KG 2 Otto-Friedrich-Universität Bamberg 2 Steria Mummert Consulting AG 2 Tredition GmbH <Hamburg> 2 Universitätsverlag Ilmenau 2 Verlag Dr. Kovač 2 mitp Verlags GmbH & Co. KG 2 AMACOM 1 ATOUT France <Paris> 1 American Management Association 1 Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus 1 Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Bauhaus-Universität Weimar 1 Bauhaus-Universitätsverlag Weimar 1 Books on Demand GmbH <Norderstedt> 1 Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland 1 Bundesweite Gründerinnenagentur 1 Campus Verlag 1 Center for Economic Research <Tilburg> 1 Deutscher Fachverlag 1 Deutsches Weininstitut 1 Diplomica Verlag GmbH 1 Dr. Rainer Hampp <Firma> 1 Econometrisch Instituut <Rotterdam> 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1
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Published in...
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Young consumers : insight and ideas for responsible marketers 70 Journal of retailing and consumer services 36 Journal of advertising research 35 Journal of advertising : official publication of the American Academy of Advertising 34 SpringerLink / Bücher 34 Journal of business research : JBR 28 International journal of retail & distribution management 25 Psychology & marketing 24 Handbuch Zielgruppenmanagement 21 International journal of advertising : the quarterly review of marketing communications 21 Journal of fashion marketing and management 21 Journal of travel and tourism marketing 21 The silver market phenomenon : business opportunities in an era of demographic change 21 Harvard business review : HBR 20 The silver market phenomenon : marketing and innovation in the aging society 20 Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung 20 International journal of consumer studies 19 The journal of consumer marketing 19 Health marketing quarterly 18 Journal of food products marketing 17 Journal of international consumer marketing 17 Marketing intelligence & planning 17 Research 17 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 16 Springer eBook Collection 16 Tourism management : research, policies, practice 16 European journal of marketing : EJM 15 International journal of hospitality management 15 Journal of vacation marketing : an international journal 15 Marketing science 15 International journal of advertising : the review of marketing communications 14 Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele 12 Harvard-Business-Manager : das Wissen der Besten 11 Jahrbuch Seniorenmarketing 11 Journal of hospitality marketing & management 11 Journal of marketing communications 11 The international review of retail, distribution and consumer research 11 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 10 Marketing letters : a journal of research in marketing 10 Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich 10
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Source
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ECONIS (ZBW) 3,052 RePEc 18 Other ZBW resources 12 EconStor 11 BASE 1
Showing 701 - 710 of 3,094
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How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; … - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 178-200
Persistent link: https://www.econbiz.de/10012177389
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Beyond princess culture : gender and children's marketing
Foss, Katherine A. (ed.) - 2019
Pink or blue?: the gendering of children's marketing / Katherine A. Foss -- Caddie woodlawn grows up : constructions of girlhood in the 1930s / Kate Roberts Edenborg -- Marketing gaming for girls : the framing of princess zelda in American and Japanese nintendo commercials / Mimi Wiggins...
Persistent link: https://www.econbiz.de/10012109302
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Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.; Hennessy, Michael; Bleakley, Amy - In: Journal of advertising research 59 (2019) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
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Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli; Alamäki, Ari; Laukkanen, Tommi - In: Journal of retailing and consumer services 50 (2019), pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Konsumentenbilder als produktive Fiktionen : eine theoretische und ethnographische Untersuchung
Müller, Robert Caspar - 2019
Persistent link: https://www.econbiz.de/10012030300
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Veränderungen des Key Account Managements durch die Digitalisierung : konzeptionelle Überlegungen und empirische Untersuchungen
Schunke, Martin - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10012035481
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Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
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Forward-looking behavior in mobile data consumption and targeted promotion design : a dynamic structural model
Xu, Lizhen; Duan, Jason A.; Hu, Yu Jeffrey; Cheng, Yuan; … - In: Information systems research : ISR 30 (2019) 2, pp. 616-635
Persistent link: https://www.econbiz.de/10012038247
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Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev; Harvinder Singh; Parsad, Chandan; … - In: International journal of services technology and management 25 (2019) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
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