Search Results - subject:"Customer segmentation"

Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world

Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348

Persistent link: https://www.econbiz.de/10012060426

Do unlisted targets sell at discounts?

Jaffe, Jeffrey F.; Jindra, Jan; Pedersen, David J.; … - In: Journal of financial and quantitative analysis : JFQA 54 (2019) 3, pp. 1371-1401

Persistent link: https://www.econbiz.de/10012139435

Becoming fans abroad : a qualitative study of soccer fan socialisation

Delia, Elizabeth B.; Katz, Matthew - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 313-329

Persistent link: https://www.econbiz.de/10012168838

Veränderungen des Key Account Managements durch die Digitalisierung : konzeptionelle Überlegungen und empirische Untersuchungen

Schunke, Martin - 2019 - 1. Auflage

Das aktuelle Thema der Digitalisierung wird mit dem Key Account Management (KAM) verbunden und aus wissenschaftlicher Perspektive beleuchtet. Ziel ist es, auf verschiedenen Ebenen die Veränderung für das KAM und die Arbeit der Key Account (KA) Manager zu erforschen. Die Hauptforschungsfrage...

Persistent link: https://www.econbiz.de/10015055159

Frugal innovation

Ratten, Vanessa - 2019

Frugal innovation: an overview -- Theoretical frameworks -- Features and benefits -- Types -- Entrepreneurship -- Value creation -- Design process -- Responsible innovation -- Social action -- Frugal innovation: future trends and directions.

Persistent link: https://www.econbiz.de/10013180229

Frugal innovation and the new product development process : insights from Indonesia

Cadeddu, Stephanie B. M. - 2019

Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1 Base-of-the-pyramid markets and the need for frugal innovation; 2 Critical reflections on the state of innovation research; 3 Mapping NPDP for frugal innovation; 4 Prime Cookstoves: cooking...

Persistent link: https://www.econbiz.de/10013180313

Ethnic marketing : theory, practice and entrepreneurship

Pires, Guilherme D.; Stanton, John - 2019

Persistent link: https://www.econbiz.de/10013180356

Inventory Rationing : A New Modeling Approach Using Markov Chain Theory

Möllering, Karin - 2019 - Reprint 2019

Comparing Stochastic Processes -- III Stochastic Inventory Control with Customer Segmentation -- 7 Introduction to Inventory … variety of industries. Customer segmentation and subsequent inventory rationing provide a way to cope with those customer …

Persistent link: https://www.econbiz.de/10013504606

Digitale Kultur des Teilens : mit Sharing nachhaltiger Wirtschaften

Behrendt, Siegfried (ed.); Henseling, Christine (ed.); … - 2019

Die Sharing Economy boomt. Die Beitragsautoren des vorliegenden Sammelbandes untersuchen Motive, Einstellungen und Effekte dieser neuartigen digitalen Kultur des Teilens und zeigen ihre Potentiale für nachhaltiges Wirtschaften auf. Sie beleuchten innovative Onlineplattformen des Peer-to-Peer...

Persistent link: https://www.econbiz.de/10012401690

CUSTOMER EQUITY IN A NETWORK DRIVEN CONTEXT - CONTRIBUTIONS FOR EVALUATING CUSTOMER EQUITY

Moritz1, Markus; Keppler, Sonja - In: Interdisciplinary Management Research 10 (2014), pp. 275-284

Customer Equity Management (CEM) is not only a method to analyze future customers’ behavior but also a segmentation tool for identifying customers that deliver a great value to a company and those that should be eliminated from a company’s customer portfolio. One problem companies in...

Persistent link: https://www.econbiz.de/10011210957