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Marktsegmentierung
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504
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Hanna, Rema
15
Olken, Benjamin A.
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Herstatt, Cornelius
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Wiedmann, Klaus-Peter
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Hudders, Liselot
10
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
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Kohlbacher, Florian
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Thuysbaert, Bram
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Tröndle, Martin
8
Bakir, Aysen
7
Pompe, Hans-Georg
7
Puntoni, Stefano
7
Shankar, Avi
7
Walter, Benjamin von
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Chawla, Deepak
6
Dupas, Pascaline
6
Ebbes, Peter
6
Kremmel, Dietmar
6
Luo, Xueming
6
Robinson, Jonathan
6
Rundle-Thiele, Sharyn
6
Singh, Ramendra
6
Skiera, Bernd
6
Soni, Pavleen
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Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
Buijzen, Moniek
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
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De Jans, Steffi
5
Drees, Norbert
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Galeotti, Andrea
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Gupta, Shruti
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Halfmann, Marion
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Springer Gabler <Firma>
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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Fördergesellschaft Marketing an der Universität Augsburg
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GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
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Haufe-Lexware GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
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Steria Mummert Consulting AG
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Tredition GmbH <Hamburg>
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Universitätsverlag Ilmenau
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Verlag Dr. Kovač
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mitp Verlags GmbH & Co. KG
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AMACOM
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ATOUT France <Paris>
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American Management Association
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Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
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Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
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1
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1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Young consumers : insight and ideas for responsible marketers
70
Journal of retailing and consumer services
36
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
34
SpringerLink / Bücher
34
Journal of business research : JBR
28
International journal of retail & distribution management
25
Psychology & marketing
24
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
International journal of consumer studies
19
The journal of consumer marketing
19
Health marketing quarterly
18
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Research
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Marketing science
15
International journal of advertising : the review of marketing communications
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Journal of marketing communications
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
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ECONIS (ZBW)
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RePEc
18
Other ZBW resources
12
EconStor
11
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Caro, Sönke
;
Nolte, Oliver
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 167-174)
.
2017
Persistent link: https://www.econbiz.de/10011565759
Saved in:
962
Rethinking children as consumers
Hawkins, Cyndy
- In:
Rethinking children as consumers : the changing status …
,
(pp. 170-182)
.
2017
Persistent link: https://www.econbiz.de/10011567439
Saved in:
963
Market segmentation, targeting, and positioning
Andaleeb, Syed Saad
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 179-207)
.
2017
Persistent link: https://www.econbiz.de/10011596813
Saved in:
964
Upside : profiting from the profound demographic shifts ahead
Gronbach, Kenneth W.
;
Moye, M. J.
-
2017
Persistent link: https://www.econbiz.de/10011599723
Saved in:
965
Audience Development in der Migrationsgesellschaft : neue Strategien für Kulturinstitutionen
Allmanritter, Vera
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011575359
Saved in:
966
Aspekte und Dimensionen der Bewerbermarkt-Segmentierung
Lippold, Dirk
-
2017
Persistent link: https://www.econbiz.de/10011582802
Saved in:
967
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
968
Die Digitalisierung als Hauptdeterminante marketingpolitischer Konzeptoptimierung bei führenden Reiseunternehmen
Raich, Bianca
;
Fauser, Simon Georg
;
Fauser, Simon
-
2017
Persistent link: https://www.econbiz.de/10011639563
Saved in:
969
Understanding the metrosexual and spornosexual as a segment for retailers
Mitchell, Vincent-Wayne
;
Lodhia, Amar
- In:
International journal of retail & distribution management
45
(
2017
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10011640144
Saved in:
970
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
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