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Evaluating the influences of religiosity and product involvement level on the consumers
Yousaf, Salman
;
Shaukat Malik, Muhammad
- In:
Journal of Islamic Marketing
4
(
2013
)
2
,
pp. 163-186
modified version of Sproles and Kendal's
Customer
Style
Inventory
scale was used to profile the behaviour of consumers, using …
Persistent link: https://www.econbiz.de/10014878347
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