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Consumer behaviour 1 Customer style inventory 1 Islam 1 Muslim consumers 1 Muslim consumption pattern 1 Pakistan 1 Product involvement level 1 Religion 1 Religiosity 1 Social values 1
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research-article 1
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English 1
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Shaukat Malik, Muhammad 1 Yousaf, Salman 1
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Journal of Islamic Marketing 1
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Evaluating the influences of religiosity and product involvement level on the consumers
Yousaf, Salman; Shaukat Malik, Muhammad - In: Journal of Islamic Marketing 4 (2013) 2, pp. 163-186
modified version of Sproles and Kendal's Customer Style Inventory scale was used to profile the behaviour of consumers, using …
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