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  • Search: subject:"Customer switching intentions"
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Acquisition 1 Bank 1 Bankenreform 1 Banking reform 1 Banking reforms 1 Beziehungsmarketing 1 Consumer behaviour 1 Customer switching intentions 1 Fusion 1 Ghana 1 Konsumentenverhalten 1 Merger 1 Relationship marketing 1 Takeover 1 Übernahme 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Narteh, Bedman 1 Senanu, Bright 1
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Journal of financial services marketing 1
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ECONIS (ZBW) 1
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Banking sector reforms and customer switching intentions : evidence from the Ghanaian banking industry
Senanu, Bright; Narteh, Bedman - In: Journal of financial services marketing 28 (2023) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10014251393
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