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~institution:"Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>"
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Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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EconWPA
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Springer Fachmedien Wiesbaden
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Academy of Marketing Science
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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Back to the future: Using marketing basics to provide
customer
value
: proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011735442
Saved in:
2
Back to the future: Using marketing basics to provide
customer
value
: proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
—providing greater levels of
customer
value
. In recent years, both marketing scholars and practitioners have witnessed great advancements …
Persistent link: https://www.econbiz.de/10014287302
Saved in:
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