Verhoef, P.C.; Langerak, F.; Donkers, A.C.D. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
, loyaliteit, autobedrijven,
distributiekanalen
Free keywords Customer loyalty, distribution channels, customer value … brands.
Key-words: Customer loyalty, distribution channels, customer value
3
Introduction
In many markets firms …