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~person:"Ko, Eunju"
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Search: subject:"Customer value"
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Customer value
13
Kundenwert
13
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Brand management
6
Markenführung
6
Fashion
5
Mode
5
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Customer equity
3
Internet marketing
3
Online-Marketing
3
Social Web
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3
customer equity
3
Brand image
2
China
2
Innovation
2
Markenimage
2
SPA brand
2
South Korea
2
Südkorea
2
Advertising effects
1
Augmented reality marketing
1
Brand attitude
1
Brand collaboration
1
Collaboration product attributes
1
Computerspiel
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Consumer goods industry
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Consumer preferences
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Consumption value
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Cross-cultural
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Customer integration
1
Customer retention
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Customer satisfaction
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English
13
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Ko, Eunju
Kumar, V.
41
Rajagopal
28
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Skiera, Bernd
16
Eggert, Andreas
15
Verhoef, Peter C.
14
Günter, Bernd
13
Kleinaltenkamp, Michael
13
Wiesel, Thorsten
12
Fader, Peter
11
Heinonen, Kristina
11
Helm, Sabrina
11
Keränen, Joona
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Krafft, Manfred
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Homburg, Christian
9
Mengen, Andreas
9
Saarijärvi, Hannu
9
Belz, Christian
8
Bieger, Thomas
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Reinartz, Werner J.
8
Rust, Roland T.
8
Staat, Matthias
8
Strandvik, Tore
8
Venkatesan, Rajkumar
8
Becker, Roman
7
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Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
1
International marketing : emerging markets
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
13
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
6
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
7
Understanding luxury disposition
Lee, Miah
;
Ko, Eunju
;
Lee, Seulgi
;
Kim, Kyulim
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 467-480
Persistent link: https://www.econbiz.de/10010527135
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
10
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
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