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~person:"Wiesel, Thorsten"
~person:"Graf, Albert"
~subject:"Dienstleistungssektor"
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Customer orientation in service industries : consequences for
customer
value
, leadership and HRM
Graf, Albert
-
2007
Persistent link: https://www.econbiz.de/10003449975
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