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~person:"Wiesel, Thorsten"
~subject:"Firm valuation"
~subject:"Brand equity"
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Firm valuation
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Wiesel, Thorsten
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Journal of the Academy of Marketing Science
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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2
Unternehmensbewertung auf der Basis von Kundenlebenswerten
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
6
,
pp. 706-731
Persistent link: https://www.econbiz.de/10003529713
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