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~isPartOf:"Business horizons"
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Marketingmanagement
Customer value
10
Kundenwert
10
Beziehungsmarketing
8
Relationship marketing
8
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
5
Value creation
5
Marketing management
4
Business model
2
Customer integration
2
Customer value analysis
2
Geschäftsmodell
2
Kundenintegration
2
Value co-creation
2
Blue Ocean strategy
1
Business model innovation
1
Co-production
1
Combined KSAs
1
Consumer behavior
1
Consumer value
1
Cord cutting
1
Cost-benefit analysis
1
Customer access
1
Customer capabilities
1
Customer data effect
1
Customer experience
1
Customer lifetime value
1
Customer partnerships
1
Customer resources
1
Customer satisfaction
1
Customer strategy
1
Customer value propositions
1
Customer variability
1
Embeddability
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Envelopment attack
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Exploration
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English
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Dalsace, Frédéric
1
Ford, Robert C.
1
Jap, Sandy D.
1
Logman, Marc
1
McColl-Kennedy, Janet R.
1
Mills, Adam J.
1
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Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
The journal of business & industrial marketing
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
The journal of brand management : an international journal
3
The journal of business strategy
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of creating value
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Organizations and markets in emerging economies
2
Reihe: Versicherungswirtschaft
2
Service business
2
The journal of applied business research
2
The journal of product & brand management
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
4
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1
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
2
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
3
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
4
Limits to growing
customer
value
: being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
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