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~subject:"Marketingmanagement"
~isPartOf:"Harvard business review : HBR"
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Search: subject:"Customer value"
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Marketingmanagement
Customer value
11
Kundenwert
11
Beziehungsmarketing
5
Relationship marketing
5
Marketing management
4
Competitive advantage
2
Computer-assisted marketing
2
IT-gestütztes Marketing
2
USA
2
United States
2
Wettbewerbsvorteil
2
Activity-based costing
1
Betriebliche Wertschöpfung
1
Business model
1
Consumers
1
Customer retention
1
Customers
1
Emotional branding
1
Emotionale Werbung
1
Financial services
1
Finanzdienstleistung
1
Geschäftsmodell
1
Investment Fund
1
Investmentfonds
1
Kunden
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Kundenbindung
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Lieferantenmanagement
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Messung
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Network economics
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Netzwerkökonomik
1
Prozesskostenrechnung
1
Strategic management
1
Strategisches Management
1
Supplier relationship management
1
Target group
1
Value creation
1
Vanguard Group <Malvern, Pa.>
1
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English
4
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Dawar, Niraj
1
Finkbeiner, Carl
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Kumar, V.
1
Leone, Robert P.
1
Mela, Carl F.
1
Petersen, J. Andrew
1
Thorpe, Daniel
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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard-Business-Manager : das Wissen der Besten
4
The journal of business & industrial marketing
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
The journal of brand management : an international journal
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Versicherungswirtschaft
2
Service business
2
The journal of applied business research
2
The journal of business strategy
2
The journal of product & brand management
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
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1
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
2
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
3
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
Saved in:
4
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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