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~subject:"Marketingmanagement"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
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Business horizons
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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The journal of business & industrial marketing
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Handbook of research on customer equity in marketing
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International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of service management
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Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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The journal of brand management : an international journal
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Central European business review : CEBR
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European journal of marketing : EJM
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Journal of business-to-business marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kellogg on marketing
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Management decision : MD
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Reihe: Versicherungswirtschaft
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Service business
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The journal of applied business research
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The journal of business strategy
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The journal of product & brand management
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21st century business practices : the evolving trends in India
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Academia : revista Latinoamericana de administración
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Agricultural and resource economics review : ARER
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Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
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Asia Pacific journal of marketing and logistics
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Asia marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Return on Customer : how marketing actually creates value
Peppers, Don
;
Rogers, Martha
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
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Customer
Value
und Public Value : der Kundennutzen im Bauch der Gesellschaft
Meynhardt, Timo
;
Stock, Remmert A.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003803942
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