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~subject:"Marketingmanagement"
~isPartOf:"Report / Marketing Science Institute"
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Marketingmanagement
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
Marketing management
3
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Lieferkette
1
Markenführung
1
Markenimage
1
Profitability
1
Rentabilität
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Supplier relationship management
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Supply chain
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USA
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United States
1
Value creation
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Gupta, Sunil
1
Lehmann, Donald R.
1
Lemon, Katherine N.
1
Rust, Roland T.
1
Sood, Sanjay
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Stuart, Jennifer Ames
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Zeithaml, Valarie A.
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Report / Marketing Science Institute
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
The journal of business & industrial marketing
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of brand management : an international journal
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Versicherungswirtschaft
2
Service business
2
The journal of applied business research
2
The journal of business strategy
2
The journal of product & brand management
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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1
Valuing customers
Gupta, Sunil
;
Lehmann, Donald R.
;
Stuart, Jennifer Ames
-
2001
Persistent link: https://www.econbiz.de/10001646992
Saved in:
2
Driving customer equity : linking customer lifetime value to strategic marketing decisions
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
-
2001
Persistent link: https://www.econbiz.de/10001618452
Saved in:
3
Brand equity and the marketing mix : creating
customer
value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
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