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~subject:"Marketingmanagement"
~person:"Leone, Robert P."
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Marketingmanagement
Customer value
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Leone, Robert P.
Kumar, V.
7
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Mela, Carl F.
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
2
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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