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Search: subject:"Customer value"
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Marketingmanagement
Kundenwert
2,499
Customer value
2,426
Beziehungsmarketing
1,438
Relationship marketing
1,437
Consumer behaviour
621
Konsumentenverhalten
621
Betriebliche Wertschöpfung
550
Value creation
550
Customer integration
298
Kundenintegration
298
Customer satisfaction
297
Kundenzufriedenheit
292
Service quality
264
Dienstleistungsqualität
261
Marketing management
227
Theorie
226
Theory
226
Lieferantenmanagement
185
Supplier relationship management
185
customer value
163
Deutschland
150
Germany
149
Brand management
140
Markenführung
140
B-to-B-Marketing
139
Business-to-business marketing
139
Kundenmanagement
138
USA
135
United States
134
Service-dominant logic
126
Brand image
125
Markenimage
125
Service-Dominant Logic
124
Value co-creation
107
Social Web
90
Social web
90
Marketing
81
Einzelhandel
79
Messung
79
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Undetermined
81
Free
21
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Article
177
Book / Working Paper
53
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156
Aufsatz in Zeitschrift
156
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21
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21
Graue Literatur
10
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10
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8
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6
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1
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Ratgeber
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1
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English
201
German
28
Polish
1
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Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
4
Ko, Eunju
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Ahearne, Michael
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ulaga, Wolfgang
3
Akter, Shahriar
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Eurich, Andreas
2
Frambach, Ruud T.
2
Gama, António Pimenta da
2
Gleaves, Robin
2
Haas, Alexander
2
Hammerschmidt, Maik
2
Hanssens, Dominique M.
2
Kim, Sang Jin
2
Kitshoff, Jan
2
Kleinaltenkamp, Michael
2
Leone, Robert P.
2
Moradi, Kianoosh
2
Neslin, Scott A.
2
O'Cass, Aron
2
Pepels, Werner
2
Piercy, Nigel
2
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Universität Mannheim
1
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All
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
The journal of business & industrial marketing
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
The journal of brand management : an international journal
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Versicherungswirtschaft
2
Service business
2
The journal of applied business research
2
The journal of business strategy
2
The journal of product & brand management
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
227
USB Cologne (EcoSocSci)
3
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51
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
52
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
53
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
54
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
55
Opening the Black Box of a competitive customer experience strategy
Hinnenberg, Marc
;
Löfstedt, Nina
- In:
Journal of digital banking
1
(
2016/2017
)
4
,
pp. 321-328
Persistent link: https://www.econbiz.de/10011708682
Saved in:
56
Transient competitive advantage readiness : findings from hotels, cafés, and fashion retails in Bandung, Indonesia
Kaharuddin, Agus
;
Handaru, Agung Wahyu
;
Sardan, Wahyudi
; …
- In:
International journal of business and globalisation : IJBG
18
(
2017
)
3
,
pp. 417-427
Persistent link: https://www.econbiz.de/10011800314
Saved in:
57
Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Operational research : an international journal
20
(
2020
)
2
,
pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
Saved in:
58
The effects of an articulated
customer
value
proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
59
Zarządzanie innowacjami wartości dla klienta w sieciach biznesowych producentów dóbr zaawansowanych technologicznie
Wiechoczek, Joanna
-
2020
Persistent link: https://www.econbiz.de/10012416578
Saved in:
60
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
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