Search Results - subject:"Customer value co-creation behaviour"

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

From customer value co-creation behaviour to customer perceived value

Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026

Persistent link: https://www.econbiz.de/10012607867

Enhancing university brand image and reputation through customer value co-creation behaviour

Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227

Persistent link: https://www.econbiz.de/10012132181

Under entrepreneurial orientation, how does logistics performance activate customer value co-creation behavior?

Tuan, Luu Trong - In: The International Journal of Logistics Management 28 (2017) 2, pp. 600-633

Purpose For its sustainable growth, an organization should drive customers from the role of consumers of products or services to value co-creators. Logistics performance, which produces value for customers, may activate value co-creation behavior among them. The purpose of this paper is to...

Persistent link: https://www.econbiz.de/10014781475

Under entrepreneurial orientation, how does logisitics performance activate customer value co-creation behavior?

Luu Trong Tuan - In: The international journal of logistics management 28 (2017) 2, pp. 600-633

Persistent link: https://www.econbiz.de/10011655370