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  • Search: subject:"Customer value development"
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Year of publication
Subject
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Beziehungsmarketing 2 Customer value 2 Kundenwert 2 Relationship marketing 2 Betriebliche Wertschöpfung 1 Business model 1 Consumer behaviour 1 Customer Intelligence 1 Customer attraction 1 Customer identification 1 Customer retention 1 Customer value development 1 Data Driven Marketing 1 Design Thinking 1 Design thinking 1 Geschäftsmodell 1 Konsumentenverhalten 1 Market research 1 Marketing Intelligence 1 Marketing management 1 Marketingmanagement 1 Marktforschung 1 Product design 1 Produktgestaltung 1 Resources for Customer Intelligence 1 Value creation 1 business model canvas 1 customer experience design 1 customer value development 1 design thinking 1 empathy 1 value proposition canvas 1
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Online availability
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Free 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Dziadkiewicz, Anna 1 Soldatenko, Tatyana А. 1 Yessimzhanova, Saira R. 1
Published in...
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Economics : the strategy and practice : ESP 1 Journal of Positive Management : JPM 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Customer value development in the light of design thinking approach
Dziadkiewicz, Anna - In: Journal of Positive Management : JPM 8 (2017) 3, pp. 58-68
Persistent link: https://www.econbiz.de/10011927319
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Cover Image
Modern aspects and trends of customer intelligence development
Soldatenko, Tatyana А.; Yessimzhanova, Saira R. - In: Economics : the strategy and practice : ESP 15 (2020) 2, pp. 107-113
Persistent link: https://www.econbiz.de/10012417820
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