Search Results - subject:"Customer value proposition"

From acquisition to retention : a single case study exploring the adaptation of customer value propositions in a subscription business

Elgeti, Laura; Kleinaltenkamp, Michael; Prohl-Schwenke, … - In: Journal of service management research : SMR 8 (2024) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10015149481

Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Chiguvi, Douglas; Sepepe, Thuso - 2023

Persistent link: https://www.econbiz.de/10014285228

The teaching the alignment of business model components: The use of the movie La La Land

Krémer, Florence; Verstraete, Thierry - In: Journal of Business Models (JOBM) 10 (2022) 2, pp. 129-138

Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the...

Persistent link: https://www.econbiz.de/10015409364

The teaching the alignment of business model components : the use of the movie La La Land

Krémer, Florence; Verstraete, Thierry - In: Journal of business models : JOBM 10 (2022) 2, pp. 129-138

Persistent link: https://www.econbiz.de/10013448913

Essays on digital transformation in service industries : how to make sense of and act in a highly dynamic and ambiguous environment?

Bühler, Pascal - 2020

development (inter-firm level), applying a co-creative customer value proposition evolution logic of new ventures and consumers …

Persistent link: https://www.econbiz.de/10012216380

Designing organizational eco-map to develop a customer value proposition for a "slow tourism" destination

Čirjevskis, Andrejs - In: Administrative Sciences 9 (2019) 3, pp. 1-17

Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical … explore how strategically valuable resources are underpinning a new customer value proposition of a focal company. Customer … organization and customer value proposition. Empirically, the paper examines the role of Latvian cultural resources in the …

Persistent link: https://www.econbiz.de/10012612094

Designing organizational eco-map to develop a customer value proposition for a "slow tourism" destination

Čirjevskis, Andrejs - In: Administrative Sciences : open access journal 9 (2019) 3/57, pp. 1-17

Persistent link: https://www.econbiz.de/10012145403

Teaching value propositions as part of the business model

Yrjölä, Mika - In: Journal of business models : JOBM 7 (2019) 3, pp. 111-118

This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization's business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves...

Persistent link: https://www.econbiz.de/10012217246

Teaching value propositions as part of the business model

Yrjölä, Mika - In: Journal of Business Models (JOBM) 7 (2019) 3, pp. 111-118

Persistent link: https://www.econbiz.de/10015409248

Designing dynamically "signature business model" that support durable competitive advantage

Čirjevskis, Andrejs - In: Journal of Open Innovation: Technology, Market, and … 2 (2016) 15, pp. 1-21

), business model (BM, examined by using the BM canvas), and customer value proposition (CVP), examined by using the PERFA … paradigm as a product of dynamic capabilities, business models and customer value proposition. The paper also provides analysis …

Persistent link: https://www.econbiz.de/10011808515