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  • Search: subject:"Customer value proposition"
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Year of publication
Subject
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Customer value 7 Kundenwert 7 customer value proposition 6 Business model 5 Geschäftsmodell 4 business model 4 Betriebliche Wertschöpfung 2 Beziehungsmarketing 2 Business Model 2 Consumer behaviour 2 Customer Value Proposition 2 Customer value proposition 2 Dynamic capabilities 2 Entrepreneurship education 2 Konsumentenverhalten 2 Relationship marketing 2 Value creation 2 cultural resources 2 movie 2 organizational eco-map 2 slow tourism 2 teaching 2 B-to-B-Marketing 1 B2B 1 Botsuana 1 Botswana 1 Business-to-business marketing 1 COVID-19 Pandemic 1 Consumer Goods (FMCG) 1 Consumer goods 1 Consumer goods marketing 1 Coronavirus 1 Cultural heritage 1 Customer Value Proposition (CVP) 1 Dienstleistungssektor 1 Digitalisierung 1 Digitization 1 Dynamische Kompetenzen 1 Emergent Marketing Strategies 1 Emerging economies 1
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Online availability
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Free 11 CC license 2
Type of publication
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Article 10 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 Article 4 Aufsatzsammlung 1 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1
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Language
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English 11
Author
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Čirjevskis, Andrejs 4 Krémer, Florence 2 Verstraete, Thierry 2 Yrjölä, Mika 2 Bühler, Pascal 1 Chiguvi, Douglas 1 Elgeti, Laura 1 Kleinaltenkamp, Michael 1 Pollicino, Gianluca 1 Prohl-Schwenke, Katharina 1 Sepepe, Thuso 1
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Published in...
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Journal of Business Models (JOBM) 2 Journal of business models : JOBM 2 Administrative Sciences 1 Administrative Sciences : open access journal 1 Journal of Open Innovation: Technology, Market, and Complexity 1 Journal of open innovation : technology, market, and complexity 1 Journal of service management research : SMR 1
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Source
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ECONIS (ZBW) 7 EconStor 4
Showing 1 - 10 of 11
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From acquisition to retention : a single case study exploring the adaptation of customer value propositions in a subscription business
Elgeti, Laura; Kleinaltenkamp, Michael; Prohl-Schwenke, … - In: Journal of service management research : SMR 8 (2024) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10015149481
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Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas; Sepepe, Thuso - 2023
Persistent link: https://www.econbiz.de/10014285228
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The teaching the alignment of business model components: The use of the movie La La Land
Krémer, Florence; Verstraete, Thierry - In: Journal of Business Models (JOBM) 10 (2022) 2, pp. 129-138
Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the...
Persistent link: https://www.econbiz.de/10015409364
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The teaching the alignment of business model components : the use of the movie La La Land
Krémer, Florence; Verstraete, Thierry - In: Journal of business models : JOBM 10 (2022) 2, pp. 129-138
Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the...
Persistent link: https://www.econbiz.de/10013448913
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Essays on digital transformation in service industries : how to make sense of and act in a highly dynamic and ambiguous environment?
Bühler, Pascal - 2020
development (inter-firm level), applying a co-creative customer value proposition evolution logic of new ventures and consumers …
Persistent link: https://www.econbiz.de/10012216380
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Designing organizational eco-map to develop a customer value proposition for a "slow tourism" destination
Čirjevskis, Andrejs - In: Administrative Sciences 9 (2019) 3, pp. 1-17
Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical … explore how strategically valuable resources are underpinning a new customer value proposition of a focal company. Customer … organization and customer value proposition. Empirically, the paper examines the role of Latvian cultural resources in the …
Persistent link: https://www.econbiz.de/10012612094
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Designing organizational eco-map to develop a customer value proposition for a "slow tourism" destination
Čirjevskis, Andrejs - In: Administrative Sciences : open access journal 9 (2019) 3/57, pp. 1-17
Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical … explore how strategically valuable resources are underpinning a new customer value proposition of a focal company. Customer … organization and customer value proposition. Empirically, the paper examines the role of Latvian cultural resources in the …
Persistent link: https://www.econbiz.de/10012145403
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Teaching value propositions as part of the business model
Yrjölä, Mika - In: Journal of business models : JOBM 7 (2019) 3, pp. 111-118
This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization's business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves...
Persistent link: https://www.econbiz.de/10012217246
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Teaching value propositions as part of the business model
Yrjölä, Mika - In: Journal of Business Models (JOBM) 7 (2019) 3, pp. 111-118
This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization's business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves...
Persistent link: https://www.econbiz.de/10015409248
Saved in:
Cover Image
Designing dynamically "signature business model" that support durable competitive advantage
Čirjevskis, Andrejs - In: Journal of Open Innovation: Technology, Market, and … 2 (2016) 15, pp. 1-21
), business model (BM, examined by using the BM canvas), and customer value proposition (CVP), examined by using the PERFA … paradigm as a product of dynamic capabilities, business models and customer value proposition. The paper also provides analysis …
Persistent link: https://www.econbiz.de/10011808515
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