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  • Search: subject:"Customer-Customer-Communication"
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Year of publication
Subject
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Customer-Customer-Communication 1 Digital Natives 1 Erfolgsfaktoren 1 Interaktion 1 Kunden-Kunden-Kommunikation 1 Social Commerce 1 Success Factors 1
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Type of publication
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Book / Working Paper 1
Language
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Undetermined 1
Author
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Stevens, Sarah 1 Ziehe, Nikola 1
Institution
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Duesseldorf University of Applied Sciences 1
Published in...
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Duesseldorf Working Papers in Applied Management and Economics 1
Source
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RePEc 1
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Successful Interaction with Digital Natives in Social Commerce: Theoretical and Explorative Analysis of Success Factors in the Customer-Customer-Communication
Ziehe, Nikola; Stevens, Sarah - Duesseldorf University of Applied Sciences - 2012
theoretical explanations for the customer-customer-communication will be developed. Based on these results hypotheses will be …
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