social responsibility. Findings - In this study, the customer-centric CSR framework assumes that there are two layers of CSR …. Originality/value – The study contributes to the existing literature on customer-centric CSR and customer-centric marketing. There …

social responsibility. Findings – In this study, the customer‐centric CSR framework assumes that there are two layers of CSR …. Originality/value – The study contributes to the existing literature on customer‐centric CSR and customer‐centric marketing. There …