Search Results - subject:"Customer-driven innovation"

Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing

Bookhagen, Andrea; Sperber, Sonja - In: PraxisWISSEN Marketing 2 (2017) 01/2017, pp. 21-37

Nachdem sich die zentralen Prozesse zur Entwicklung neuer Produkte in den vergangenen Jahren in Richtung der Integration von Unternehmensexternen in den ursprünglich internen Innovationsprozess verschoben haben, sind diverse Begriffe wie die kollaborative Produktentwicklung, die Integration des...

Persistent link: https://www.econbiz.de/10013270956

Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing

Bookhagen, Andrea; Sperber, Sonja - In: Kundenintegration & Customer Empowerment, (pp. 21-37). 2017

Persistent link: https://www.econbiz.de/10013258824

A marketing perspective on innovation

Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019

Persistent link: https://www.econbiz.de/10012157565

Customer-centered knowledge management: challenges and implications for knowledge-based innovation in the public transport sector

Sindakis, Stavros; Depeige, Audrey; Anoyrkati, Eleni - In: Journal of Knowledge Management 19 (2015) 3, pp. 559-578

Purpose – This study aims to explore the role of knowledge management practices in supporting current and emerging passengers’ and customer needs, aiming to create value. Specifically, the research examines the importance of customer-centred knowledge management in the delivery of innovative...

Persistent link: https://www.econbiz.de/10014880367

Customer-centered knowledge management : challenges and implications for knowledge-based innovation in the public transport sector

Sindakis, Stavros; Depeige, Audrey; Anoyrkati, Eleni - In: Journal of knowledge management 19 (2015) 3, pp. 559-578

Persistent link: https://www.econbiz.de/10011382051