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  • Search: subject:"Customer-driven menu analysis (CDMA)"
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Beziehungsmarketing 1 Constructive research approach (CRA) 1 Consumer behaviour 1 Customer value 1 Customer-driven menu analysis (CDMA) 1 Dienstleistungsqualität 1 Gastronomie 1 Konsumentenverhalten 1 Kundenwert 1 Profitability analysis 1 Relationship marketing 1 Restaurant costs 1 Restaurant industry 1 Service quality 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kim, Peter Beomcheol 1 Nemeschansky, Ben 1 Von der Heidt, Tania 1
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International journal of hospitality management 1
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ECONIS (ZBW) 1
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Customer-driven menu analysis (CDMA) : capturing customer voice in menu management
Nemeschansky, Ben; Von der Heidt, Tania; Kim, Peter … - In: International journal of hospitality management 91 (2020), pp. 1-14
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