Search Results - subject:"Customer-oriented attitude"

Customer orientation as a psychological construct: evidence from Indian B-B salespeople

Johlke, Mark C.; Iyer, Rajesh - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 704-720

Purpose The purpose of this paper is to extend Zablah et al. ’s (2012) findings regarding the proper way to treat customer orientation (CO) to the study of CO among B-B salespeople in one of the most important emerging economies, India. Design/methodology/approach The authors of this study...

Persistent link: https://www.econbiz.de/10014675332

Customer orientation as a psychological construct : evidence from Indian B-B salespeople

Johlke, Mark C.; Iyer, Rajesh - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 704-720

Persistent link: https://www.econbiz.de/10011791953

Frontline employee customer-oriented attitude in the presence of job demands and resources : the influence upon deep and surface acting

Yoo, Jaewon; Arnold, Todd J. - In: Journal of service research : JSR 19 (2016) 1, pp. 102-117

Persistent link: https://www.econbiz.de/10011433187

Salespersons' empathy as a missing link in the customer orientation-loyalty chain : an investigation of drivers and age differences as a contingency

Gerlach, Gisela I.; Rödiger, Kai; Stock-Homburg, Ruth; … - In: The journal of personal selling & sales management : JPSSM 36 (2016) 3, pp. 221-239

Persistent link: https://www.econbiz.de/10011565540

As they sow, so shall they reap : customers' influence on customer satisfaction at the customer interface

Stock-Homburg, Ruth; Bednarek, Marei - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 400-414

Persistent link: https://www.econbiz.de/10010383815