Blazheska, Daliborka; Ristovska, Natasha; Klimoska, … - In: UTMS Journal of Economics 12 (2021) 1, pp. 40-50
themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the … promotional mix it will use before delivering adequate messages to its customers. In fact, integrated marketing communications are … customers in the long run. In this paper, special emphasis is placed on the research of how Macedonian companies are aware of …