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Banking 1 Customer care 1 Customersurveys 1 Internet 1 USA 1
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research-article 1
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Corney, William J. 1 Wisner, Joel D. 1
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Benchmarking: An International Journal 1
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Comparing practices for capturing bank customer feedback ‐ Internet versus traditional banking
Wisner, Joel D.; Corney, William J. - In: Benchmarking: An International Journal 8 (2001) 3, pp. 240-250
Customer feedback capabilities and mechanisms were identified and evaluated in30 bank and credit union sites in Las Vegas, Nevada, USA. Additionally, 82 US Internet bank sites were identified and evaluated withrespect to their customer feedback capabilities. Comparisons were made between the...
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