Andújar-Montoya, María Dolores; Gilart-Iglesias, Virgilio - In: Sustainability 7 (2015) 5, pp. 5182-5210
A Mass Customisation model is discussed as a competitive positioning strategy in the marketplace adding value to the …. To the present day, almost all proposals for Mass Customisation have been focused on the design phase and single family … Customisation models are assumed by the customer and they do not offer solutions that support the change management. Furthermore …