Aryana, Bijan; Boks, Casper - In: International Journal of Logistics Economics and … 4 (2012) 3, pp. 179-196
Customisation can be placed in different phases of a product lifecycle and even during the use of a product. Effects of … cultural differences and country specific characteristics on use of products and consequently country specific customisation … specific needs and usability problems which may need country specific customisation. Fortunately, customisation of smart phones …