customization abilities. Mass customization represents a valuable approach to combine customizable offers with mass production … studies toward mathematical modeling for supply chain decision planning endeavor operating within mass customization business …

How to make a suitable decision by balancing the benefits and costs of Mass customization (MC) has been widely … value is positive; (iii) a higher customization level may not imply a higher price, but the firm always obtains higher … profit with the increase of customization level, and (iv) the implementation of MC may derive an economically inefficient …