Zaborek, Piotr; Mazur, Jolanta - In: International Journal of Management and Economics 53 (2017) 3, pp. 82-106
value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART …, certain DART dimensions, such as Dialog, elements of Access and Risk, coincided with increased levels of innovativeness. Among …