Taking a simplified approach to statistics, this textbook teaches students the skills required to conduct and understand quantitative research. It provides basic mathematical instruction without compromising on analytical rigor, covering the essentials of research design; descriptive statistics;...

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs...

Online technologies enable lower-cost, rapid data collection, but concerns about access and data quality impede their use in global research. I conduct a randomized experiment in the Philippines to test the effectiveness of web-form and chatbot surveys of K 12 teachers recruited through social...

Enforcers, policymakers, scholars, and the public are concerned about Google, Apple, Facebook, Amazon, and recently Microsoft and their influence. That influence comes in part from personal data. These companies are “data-opolies,” in that they are powerful firms that control our data. The...

The COVID-19 pandemic has altered travel patterns in cities across the world. Previous studies have found that travel choices during the pandemic are affected by attitudes and perceptions of risk in addition to transportation system level-of-service attributes. However, traditional travel demand...

Between the 2007 and 2012 Economic Censuses (EC), the count of franchise-affiliated establishments declined by 9.8%. One reason for this decline was a reduction in resources that the Census Bureau was able to dedicate to the manual evaluation of survey responses in the franchise section of the...