Preface -- DSM - From Dutch State Mines to Chemicals Company -- Transforming a Business School -- Moving from Sales to Marketing -- Achieving Market Orientation -- Developing Business Strategy Dialogues at DSM -- Enhancing Business School Impact -- Embedding Business Strategy Dialogues as a Core...

Foreword; Preface; 1. Introduction: Research and Businees in the Chemical Industry; 2. From Works Laboratories to Centralised Research; 3. Expansion and Fiversification: R & D after the Second World War; 4. The Large Leap Forward: Redefining the Role of R & D in the 1970s; 5. The 1980s: Moving Away...

Intro -- Table of Contents -- Foreword -- Preface -- 1. Introduction: Research and Businees in the Chemical Industry -- 2. From Works Laboratories to Centralised Research -- 3. Expansion and Fiversification: R&D after the Second World War -- 4. The Large Leap Forward: Redefining the Role of R&D...