Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...

Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...

In this paper, we examine the impact of technology licensing-in on firm invention performance. Studying a sample of 266 licensees and matched non-licensees using a two-part model specification, we find that licensees are more likely to introduce inventions than their non-licensee counterparts....

The purpose of this paper is to build an integrative framework for our understanding of the firm which would embrace all alternative theories in the field into one logical scheme. There are multiple views of the firm – microeconomic view, transactional costs view, legal view,...

Les NTIC sont le plus souvent présentées comme un facteur de flexibilité et de coopération. Pourtant l'observation des entreprises montre que les applications des NTIC sont marquées par la coexistence entre un renforcement de la souplesse et une rigidité renouvelée. Ces deux orientations...