Hayek, Mario; Novicevic, Milorad M.; Buckley, M. Ronald; … - In: Journal of Management History 18 (2012) 3, pp. 268-284
Purpose – The purpose of this paper is to examine how one of Dale Carnegie's historically best selling self‐help books …). Design/methodology/approach – The authors use a narrative historical interpretation to analyze Dale Carnegie's book How to …