Runge, Julian; Wentzel, Daniel; Huh, Ji Young; Chaney, … - In: Marketing Letters 34 (2022) 1, pp. 155-160
tactics are commonly referred to as "dark patterns" and may include hiding the cancelation procedure, asking customers to go … away. Arguably, dark patterns are the result of misaligned incentives between companies and customers as companies can … understanding of dark patterns, their organizational antecedents, customers' psychological responses to these tactics, and the wider …
