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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
UTB
65
SpringerLink / Bücher
34
Report
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Heidelberger Taschenbücher
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Journal of business research : JBR
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Lehrbuch
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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International journal of production research
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IRZ : Zeitschrift für internationale Rechnungslegung
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Journal of advertising : official publication of the American Academy of Advertising
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Qualitative research in organizations and management : an international journal
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Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
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Journal of retailing and consumer services
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HMD : Praxis der Wirtschaftsinformatik
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Joint or separate? : the effect of visual presentation on imagery and product evaluation
Zhao, Min
;
Xia, Lan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 935-952
Persistent link: https://www.econbiz.de/10013191812
Saved in:
3
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
4
Aesthetically (dis)pleasing visuals : a dual pathway to empathy and prosocial behavior
Grinstein, Amir
;
Hagtvedt, Henrik
;
Kronrod, Ann
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10012016492
Saved in:
5
Capturing digital experience : the method of screencast videography
Kawaf, Fatema
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10012063317
Saved in:
6
Video mining : measuring visual information using automatic methods
Li, Xi
;
Shi, Mengze
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012063324
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