Royo-Vela, Marcelo; Frau, Moreno; Ferrer, Alberto - In: Cogent Business & Management 11 (2024) 1, pp. 1-19
tests the DART model (dialogue, access, risk assessment, and transparency) as a driver of customer value co-creation. Second … between the factors of the DART model, value co-creation, company reputation, and customer trust. Data were collected through … in which the phenomenon is traditionally observed. Second, the study tests the DART model in the online banking industry …