Shafiq Ur Rehman; Sajjad Nawaz Khan; Antohi, Valentin Marian - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-14
Data analytics, economic considerations, and policy frameworks. Guided by the Theory of Planned Behavior, we formulated … hypotheses. Findings revealed that Big Data analytics significantly influence attitudes towards sustainable tourism. Economic … the actual engagement with sustainable tourism practices. Overall, the results indicate that Big Data analytics play a …