Cover -- Einleitung -- 1.1 Stand der Forschung -- 1.2 Forschungsdefizite und Problemstellung -- 1.3 Aufbau der Arbeit und methodische Herangehensweise -- 2 Exploration des Untersuchungsgegenstands: Das Phänomen Big Data -- 2.1 Begriffliche Grundlagen: Ursprung und Charakteristika von Big Data...

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the...

"Crypto Asset Investing is the indispensable handbook showing new and experienced investors how to prosper in the bitcoin and cryptocurrency markets through established financial strategies including hedging and asset allocation. The book gives any investor the rules of the road for exploring...

"This book provides insights concerning the integration of data mining in business intelligence and analytics systems, increasing the understanding of using data mining in the context of business intelligence and analytics"--

"This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how they can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides...

"Tens of thousands of organizations have adopted data analytics tools and processes in the past five to ten years. Some have been extremely successful in growing their user base and giving many of their staff access to these tools so they can contribute to building data-driven organizations by...

"In The AI-First Company, internationally renowned start-up investor Ash Fontana offers an executable guide for applying AI to business problems. It's a framework made for real companies, with real budgets, that need strategies and tactics to effectively implement AI."

"This book provides a practical approach to edge computing and analytics, its architecture and the building blocks for edge computing implementations. It address many characteristics of edge computing, such as key drivers for implementation, computing capabilities, use-cases, etc. case studies "--

Introduction -- Designing a budgetary control framework for a multinational company using Industry 4.0 technologies -- Activity based costing as an alternative to the current costing methods in SASSA -- Development of an operational costing framework: The case of a water recycling fabrication...