Das Buch will das Rüstzeug für den Social Media-Manager liefern, also den PR- und Marketing-Fachmann in Zeiten von internet-basierter Kommunikation zwischen Unternehmen und Kunden bzw. der Öffentlichkeit. Felix Beilharz, Wirtschaftsjurist, Berater, Autor und Dozent im Bereich Online-Medien,...

This study investigates whether broker anonymity impairs the ability of the market to detect informed trading in the lead up to takeover announcements. Our research represents the first study in this area to analyse the effects of broker anonymity in the context of significant information...

When a firm can recognize its previous customers, it may use information about their past purchases to price discriminate. We study a model with a monopolist and a continuum of heterogeneous consumers, where consumers have the ability to maintain their anonymity and avoid being identified as...