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  • Search: subject:"Data Segmentation"
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Subject
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Data Segmentation 1 Digitalisierung 1 E-collaboration 1 Mass-Marketing 1 Monte Carlo Simulation 1 Nonlinear Analysis 1 Path Modeling 1 Personalisierung 1 Smart Data Segmentation 1
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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German 1 English 1
Author
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Kock, Ned 1 Schiel, Stefan 1
Published in...
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International Journal of e-Collaboration (IJeC) 1 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Smart Data Segmentierung : die goldene Mitte zwischen Hyperpersonalisierung und Mass-Marketing
Schiel, Stefan - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 26-29
Persistent link: https://www.econbiz.de/10011959828
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Advantages of Nonlinear over Segmentation Analyses in Path Models
Kock, Ned - In: International Journal of e-Collaboration (IJeC) 12 (2016) 4, pp. 1-6
path analyses can be applied to models with or without latent variables, and provide advantages over data segmentation … generate subsamples. The author demonstrates the advantages of nonlinear over data segmentation analyses. …
Persistent link: https://www.econbiz.de/10012048794
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