This study investigates the effect of the presence of fireplaces at the household level independent of the function of ambiance and indoor air quality. The focus of this study is on the winter heating energy use of homes with and without fireplaces to promote energy conservation. Three years of...

This study investigates the effect of the presence of fireplaces at the household level independent of the function of ambiance and indoor air quality. The focus of this study is on the winter heating energy use of homes with and without fireplaces to promote energy conservation. Three years of...

Nonprofit organizations use direct-mail marketing to cultivate one-time donors and convert them into recurring contributors. Cultivated donors generate much more revenue than new donors, but also lapse with time, making it important to steadily draw in new cultivations. The direct-mail budget is...

Targeted analytics to address the unique opportunities in hospitality and gamingThe Analytic Hospitality Executivehelps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this...

Purpose This paper aims to identify the benefits of data science (DS) for organizations, highlighting the challenges and opportunities related to developing this capability. Design/methodology/approach Initially, a literature review was performed. Later, empirical data were collected through a...